Killer Marketing Schemes

Killer Marketing Schemes

Chapter 1
1. Educate yourself with new strategies to increaseyour sales. You could take classes, subscribe toe-zines and magazines, read books or e-books, etc.Internet business and technology move at lightningspeed. You need to keep up so you don’t get leftbehind.
2. End your slow sales periods by planning ahead.Plan to add extra bonuses, hold a sale or packageyour product with other products. For example,you could say, "Buy one, get one free!" Anotherexample would be, "Buy over $20 worth ofproducts and get 5 free bonuses!”
3. Make more commissions from the affiliate©2005 Resale-Rights-Solution.com All right reservedprograms you join by giving your own endorsementsfor the products. They usually pull more sales thanads. For example, you could say, "This e-book sentchills up my spine! I highly recommend buying it!"Another example, "All I have to say is, ‘Wow! It’sthat good!’"
4. Speed up your Internet access. You can get youronline business tasks done faster, which will helpyou stay ahead of your competition. It can speed upyour research, online marketing tools, Internet utilities,software downloads, etc.
5. Allow people who do not have time to exploreyour site to download your web site in e-bookformat. This will allow them time to view it offline.Just compile it like you would a normal e-book.You could also turn it into a viral marketing tool byallowing people to give it away to others for free.

Chapter 2
6. Use a lot of headlines and sub-headlines on yourweb site. This will hold people’s attention and keepthem at your web site longer. Sometimes peopledon’t have time to read a whole sales letter. This’llallow you to sell to people who are skimmers. Plusit will get the reader’s full attention at the same time.
7. Take advantage of popular fads. If something is©2005 Resale-Rights-Solution.com All right reservedpopular at the current time, put up a web site aboutit. Just promote your main site on the fad web site.You could also send off a quick article or pressrelease about it to get free publicity. You could alsodo this with popular search engine keywords andphrases.
8. Allow your prospects to choose between a retailor wholesale price. Of course you need to make aprofit on the wholesale price. Just charge people amonthly or yearly membership fee to always get yourproducts at wholesale cost. Your business would belike the offline wholesale shopping clubs.
9. Allow other related web sites that don’t have achat room to link to yours. They’ll get use of a freechat room and you’ll draw extra traffic to your site.Just publish your ad right above the chat roomarea. Your ad will draw extra exposure from all theother web sites sending traffic to it.
10. Increase the perceived value of your free thingsor bonuses by including the retail dollar amount thefreebies would normally sell for. For example, youcould say, "Bonus 1# Marketing Tips Newsletter(a value of $120)." Another example, "Get 7Bonuses With A Retail Value Of $345! That morethan pays for your purchase!"

Chapter 3
11. Create your own web ring. You will gain highlytargeted traffic to your web site and others will linkto your site because they’ll want to join the ring. Forexample, if you were selling products to net marketers,you would want to start an online marketing web ring.You would then draw your target audience.
12. Tell people the point or focus of your web site.Explain to them what things they can do or whichgoals they can accomplish while visiting your site.For example, you could say, "Read 250 Free NetMarketing Tips So You Can Increase Your Sales!Plus Check Our Wide Selection Of OnlineMarketing E-books!"
13. Make your visitors feel comfortable at your website. Give them your main business address. Yourvisitors may not trust you if you’re using a P.O. Box.If you want to make them feel really comfortable,give them your business, home and cell phonenumber. Then they will know they can get hold ofyou if they need help.
14. Include a FAQ on your web site or via e-mailon an autoresponder. This will give your customersextra convenience without having to contact you.Of course there are some questions you can’tanswer by using Frequently Asked Questions. Youwill get questions that you never thought of, but youcan just keep adding them to your list.©2005 Resale-Rights-Solution.com All right reserved
15. Buy advertising space on discussion board websites. They are usually arranged by subject; thatmakes them highly targeted. For example, if you areselling gardening tools, you would want to advertiseon gardening, farm, tool and lawn-related discussionboards.

Chapter 4
16. Start a free e-mail newsletter to create your ownopt-in list. Create a title that grabs the reader’sattention. Submit it to free e-zine directories on theInternet. Advertise it on your web site. Offer a freebieor other incentive for people to subscribe. Give yourreaders mostly original and quality content.
17. Record all your new promotional ideas, good orbad, into an ‘ideas’ journal. Sometimes you cancombine ideas to create new ones to increase yoursales. You never know when you, or someone youknow, needs a new, profitable idea. Plus you couldalso sell your ideas to other business owners.
18. Convert your web site and free e-mail newsletterinto different languages. This will increase youroverall target market. You just won’t be targetingjust one language, you’ll be targeting most of the majorones. Plus it wouldn’t hurt to learn a few differentlanguages for this new global economy.©2005 Resale-Rights-Solution.com All right reserved
19. Make your classified ads stand out in a crowd.Use all capital letters in the headline, divide letterswith extra spaces, add in text symbols, etc. Forexample, you could write, "WIN a VACATION toLas Vegas!" Another example would be, "Win A ($)Trip To Las Vegas!"
20. Remember your customers are always right, evenif they are not. They are the lifeblood of yourbusiness. Resolve all conflicts quickly and painlessly.There are many businesses which are solely profitablefrom repeat business. You don’t want to always haveto rely on converting prospects into customers.

Chapter 5
21. Create a bond with your visitors by bringing uplikes or dislikes you have in common with them inyour ad copy. Just make sure you do your research.For example, you could say, "I hate it when you haveto wait in line for a long time at the drive-through."Another example, "I really like it when I have extramoney to spend."
22. Team up with your weaker competitors to beatyour stronger ones. You can create win/win jointventure and cross-promotion deals with them. Youcould share marketing and advertising costs, createnew products and services, share skills and strategies,trade leads, etc.©2005 Resale-Rights-Solution.com All right reserved
23. Design your site so it will be worth bookmarking.Your visitors will bookmark your web site if it’s fullof free, original content like articles, e-books, etc.You could survey your target audience to see whichweb sites or what type of sites they visit a lot. Thenyou could place those links all in one section of yourweb site. You could advertise it as a start page.
24. Offer your customers back-end products. It iseasier to sell to existing customers. If you do nothave a back-end product, join an affiliate program.You could offer that product as a back-end offer.Just make sure it’s the right product for your targetaudience.
25. Increase the perceived value of your product.You could offer an affiliate program, give away freebonuses or use famous endorsements on your ad.Another way is to offer a sample or trial of yourproduct or service. If people like it or it works, thatwill increase the perceived value because it givesthem 100% personal proof.

Chapter 6
26. Remind your visitors to promote your web site.Use phrases like: "Refer Our Web Site To AFriend" or "Link To Our Web Site". Offer themincentives for referrals. You could give them free©2005 Resale-Rights-Solution.com All right reservede-books, reports, software and other informationalproducts. You could also offer them discounts onother products you sell.
27. Make your testimonials more powerful. You canhave people include pictures, handwritten signaturesand normal net contact information with eachtestimonial. Other ideas would be to have peopleproduce an online audio sound bite or video clip ofthemselves, home or cell phone numbers, proof oftheir credibility or authority, etc.
28. Upsell to all your customers. You could sell addonproducts, deluxe products, extra parts, relatedproducts, add-on services, etc. You could offerthem add-on products before or after they reachyour order page. Just make sure the upsell productsare compatible with the main product you’re selling.
29. Place your ad in targeted e-zines. Ask the ownerif you could place your ad in a higher position inexchange for a percentage of the ad’s profits. Youcould also negotiate a lower ad price in exchangefor you giving them affiliate commissions or an adin your e-zine.30 Use permission marketing to increase your sales.You simply ask people to sign up to your e-mailinglist. They’ll already be interested in your messages orads because they’ve visited your related web site.You could also offer them incentives for signing up©2005 Resale-Rights-Solution.com All right reservedlike freebies, discounts, expertise, content, etc.